MAKUKU

MAKUKU is a baby diaper brand from China that pioneered Super Absorbent Polymer (SAP) core technology in Indonesian. Our collaboration spanned across creative and production work—from product launch campaigns to social media management.

Our first project was the digital launch of MAKUKU Air Diapers Slim, where we developed the creative concept and executed full production for both video and promotional photography. That same year, we extended our support for the launches of MAKUKU Air Diapers Comfort and MAKUKU SAP Diapers Pro Care, building consistent campaign narratives across platforms.

To elevate MAKUKU’s digital presence, we managed its Instagram content strategy—overseeing monthly ideation, scriptwriting, video and photo production, post-production, and graphic design. This included creating illustrations, refining layout systems, and ensuring visual consistency across all digital touchpoints.

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We also amplified brand awareness through celebrity mother ambassadors and KOL collaborations, producing photo and video content for nationwide campaigns that resonated with young parents across Indonesia.

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→ REQUEST SIMILAR PROPOSAL

Client

MAKUKU Indonesia

Discipline

SOCIAL MEDIA – Social Media Management
Graphic Design – Poster
Motion Picture – Commercial – 3D Animation – Motion Graphic
Amplification – KOL & Influencer Partnership
Photography – KV – Product

NOONE

Tatiana Romanova Kevin Nikolas Timotius Imanuel Ace Raden Riris Kusumawati Muli Ong Ayudya Gita Arancilla Dinie Indra Nugraha Lidya Hartono Haikal Alfisyifa Rizal Abdillah Hadafi Farhan Oktorian Shandy Ernawan