High-End Brands by Shopee

The High-End Brand logotype has been adapted from the “Shopee Font” and modified to achieve a more geometric structure. This alteration gives the logo a sleek and modern appearance, aligning with the brand’s premium and exclusive nature.

The logotype features simple lines and a symmetrical composition inspired by geometrical Art Deco patterns. This design choice infuses the logo with a sense of richness and luxury, reflecting the brand’s commitment to elegance and sophistication.

A consistent logo layout and composition was tailored for its launch in various countries, including Indonesia, Singapore, Malaysia, the Philippines, and Thailand. The regional logos maintain the identity, ensuring brand consistency while incorporating subtle local elements to enhance appeal and recognition in each market.

To enhance versatility, the logotype is abbreviated to “HEB.” This icon is utilized across the Shopee application and social media profiles, ensuring consistent and recognizable identity.

A well-defined grid system has been developed for the layout and proportion of the logo. This system is applied across various media, including posters, digital platforms, and print materials, ensuring a cohesive and balanced appearance.

The visual identity can be applied to various posters and media, showcasing the brand’s elegant and premium aesthetic. This includes digital platforms, print materials, and promotional content. All photography used belongs to High-End Brands by Shopee and the respective brands.

The design has been implemented on several mockups to showcase its application. These include shopping bags and clothing packaging boxes, illustrating how the brand’s exclusive and elegant aesthetic is carried through to the physical products. The use of peach against black, derived from Shopee’s signature orange, further strengthens the elegant impression.