Adinda Bakrie Foundation

The visual identity is a refined and thoughtful representation of its mission to empower women. The logo embodies elements that represents empowerment, growth, and guidance. It is carefully crafted to ensure balance and visual harmony, allowing for versatile use across various platforms, from social media to websites. The color revolves around shades of lavender, symbolizing women’s strength and grace, fosters a sense of calm, while simultaneously exuding a quiet, yet powerful message of women’s empowerment, exuding strength and elegance.

The website’s design mirrors the foundation’s commitment to clarity and elegance, with a strong focus on user experience. It follows a clean, minimal approach, with bold typography and generous white space that keeps the content uncluttered. Structured with a strong narrative flow, the website takes visitors on a journey, building engagement with each page. A well-considered visual hierarchy ensures that users’ attention is directed to key messages, creating a smooth and intuitive experience. The design system enhances flexibility, allowing the site to adapt seamlessly with the foundation’s growing initiatives. The responsive design ensures that the site delivers an optimal experience on both desktop and mobile devices, providing users with easy navigation and accessibility across different screen sizes.