OPPO Reno12 Series “Anxiety Free at Work”



This time, our concept needed to grow larger than usual, creating a whole new universe where the characters, background stories, and all elements in their lives are interconnected, many times subtly to leave a little bit of easter eggs for the audience here and there.

What can you do if you have to make an urgent call in an airplane? Nikita Willy answered this in the story of an assistant who was finally able to remind her boss to take his medicine on time, thanks to the BeaconLink feature that enables phone calls made safely during flights.

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Who has never dropped their phone ever? Everyone has, but not everyone’s phone can survive falling to a hard floor and getting run over by a car. This incredible durability was demonstrated in the story of a boss and his assistant, played by Edric Tjandra and Patricia Gouw who’ve become the OPPO audience’s favorite stars.

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Pressed between a hard boss and a hard image-editing deadline? The AI Eraser feature is here to help you eliminate unwanted objects in your photos instantly. This story shows how the phone’s editing capabilities can save your job much easier than any computer program.

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Okay, the phone is durable, but it can’t be THAT durable to the point where it can replace a hammer, right? Nope, it is! This story demonstrates how the phone’s material is so tough, it can be used to hammer a nail to a wall, when you have no other choice. This is real. We did not fake the scene. The phone is actually THAT strong.

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When you gotta go, you gotta go. But what can you do if you have no chance to? This story took Morgan Oey into a late night at the office where his important meeting, and his raging stomach ache, were saved by the phone’s AI Recording Summary feature that is able to record audio and create a written summary instantly.

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Need to edit your boss’ photo to make it look properly professional? Need to get it done fast? Right this moment? Here, we show how the phone’s AI Studio can do that for you easily, and definitely much more quickly than using any computer program.

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We all know the tricky thing about group photos is that not everyone can look good at the same time, in the same frame. But what if the stake is your career? Worry not, the AI Best Face feature can fix any imperfect facial expressions in an instant, rescuing yet another job in this story.

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To make it as real as it can get, we got our hands even dirtier in the production design. From company logos and stationeries, computer programs and presentation decks, newspaper articles and magazine covers, food and drinks packaging and posters, to the right layout of an office space and an airplane interior, everything was carefully constructed to bring the imaginary universe to life.




















Client
OPPO Indonesia
Discipline
Motion Picture – Advertising – Motion Graphic Graphic Design – Visual Identity – Packaging – Poster – Editorial Design
Noone
Kevin Nikolas Ace Raden Tatiana Romanova Indra Nugraha Lidya Hartono Timotius Imanuel Alfa Fachrul Yonatan Bensohur Bryan Brahma Farhan Oktorian Shandy Ernawan