Wanda House of Jewels

During the pandemic years, Wanda House of Jewels, an Indonesian fine jewelry brand, decided to improve their branding and marketing on digital platforms. We realized, what people needed at the time, if not all the time, was a persona that feels relatable; approachable. So, even though elegance and maturity were essential values to convey for such an established brand, we also believed that a humble image would be even more welcomed.

The challenge was, how do we make a luxury brand appear humble?

We initiated the rebranding project by redefining Wanda’s characteristics, maintaining its premium nature while also shifting its tone of communication to become warmer, friendlier. This new image of humble sophistication was presented not only through Wanda’s customer service ethics, but also visual identity applications.

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AFTER

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Client

WANDA HOUSE OF JEWELS

Discipline

CAMPAIGN – INTEGRATED CAMPAIGNS – MESSAGING & CONTENT STRATEGY
GRAPHIC DESIGN – UI UX
MOTION PICTURE – COMMERCIAL – DOCUMENTATION
PHOTOGRAPHY – PRODUCT
SOCIAL MEDIA – SOCIAL MEDIA GUIDELINES – SOCIAL MEDIA MANAGEMENT