Parenty

Continuing our study in the logo design process, we discovered that one of the most significant issues for adults with incontinence is the loss of self-esteem. This was the footing of our communication in the launching video we created for Parenty. Throughout several sections including a short movie, social experiment, and 3D animation, we emphasized on showing how good quality diapers can help overcome not only physical, but also the emotional challenges faced by its users.

Our work here began from concept development, story and script writing, production, up till post production for an online launching on YouTube and other social media platforms.