force of subtleness
We initiated the project by capturing Soesastro’s soul of Javanism, architecture, and minimalism that inspired us to visually “speak” in a subtle manner and let his work become the essential voice in the entire campaign, away from any unnecessary design stunts.
The designer himself made a handwriting of the title in Javanese script, which we then simplify into basic forms, complimented by a serif typeface to create a visually soft-spoken typographic logo design.





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CLIENT
AUGUSTE SOESASTRO
DISCIPLINE
GRAPHIC DESIGN
– VISUAL IDENTITY
– EDITORIAL
– ENVIRONMENTAL GRAPHIC
MOTION PICTURE
– DOCUMENTATION
– MOTION GRAPHIC
PHOTOGRAPHY
– SPATIAL
NOONE
KEVIN NIKOLAS ALFA FACHRUL PRADNYA PARAMITA YONATAN BENSOHUR SHANDY ERNAWAN INDRA NUGRAHA RIZAL ABDILAH FARHAN OKTORIAN
Collaborator
Sadiah Boonstra studiodasar Reuben Tourino