force of subtleness

We initiated the project by capturing Soesastro’s soul of Javanism, architecture, and minimalism that inspired us to visually “speak” in a subtle manner and let his work become the essential voice in the entire campaign, away from any unnecessary design stunts.

 

The designer himself made a handwriting of the title in Javanese script, which we then simplify into basic forms, complimented by a serif typeface to create a visually soft-spoken typographic logo design.

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Identity
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OOH-PI
Event
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Catalog

CLIENT

AUGUSTE SOESASTRO

DISCIPLINE

GRAPHIC DESIGN – VISUAL IDENTITY – EDITORIAL – ENVIRONMENTAL GRAPHIC
MOTION PICTURE – DOCUMENTATION – MOTION GRAPHIC
PHOTOGRAPHY – SPATIAL

NOONE

KEVIN NIKOLAS ALFA FACHRUL PRADNYA PARAMITA YONATAN BENSOHUR SHANDY ERNAWAN INDRA NUGRAHA RIZAL ABDILAH FARHAN OKTORIAN

Collaborator

Sadiah Boonstra studiodasar Reuben Tourino