Call Me Back

During the pandemic in 2021, OPPO came together with Anti Social Social Club to create a limited-edition collection, Call Me Back. This first-ever collaboration between a smartphone brand and a streetwear brand talks about how technology, social media, and fashion, can become people’s tools of emotional expression in a time when human connection was barely available.

The collection features Anti Social Social Club’s signature graphic design on OPPO Reno6 Series 5G, OPPO Enco X, and several clothing pieces. (Visual Identity: Anti Social Social Club). Read on Hypebeast.

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Our work included creating campaign videos and photos that can communicate both the technological and fashion spirit of the two brands.

(Art Direction: HYPEMAKER; Photo: Hilarius Jason; Video: Barde)

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To truly connect with the target market, we initiated a promotional event where these leading internet personas can directly interact with the products in a pleasurable, relaxed party setting, and have a moment of human connection that was long missed.

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CLIENT

OPPO INDONESIA

DISCIPLINE

CAMPAIGN – INTEGRATED CAMPAIGNS
GRAPHIC DESIGN – VISUAL IDENTITY – PACKAGING
MOTION PICTURE – COMMERCIAL – DOCUMENTATION – MOTION GRAPHIC – 3D
SOCIAL MEDIA – SOCIAL MEDIA GUIDELINES – SOCIAL MEDIA MANAGEMENT
PHOTOGRAPHY – FASHION – PRODUCT – KV – SPATIAL
AMPLIFICATION – MEDIA PARTNERSHIP – KOL & INFLUENCER PARTNERSHIP